Engage people
through action
I develop interactive mechanics for websites and campaigns: tasks, quizzes, achievements and points programmes. We connect user engagement with a clear project goal.
All services
Mechanics must explain why to participate
The user is more willing to return when he understands the action, sees progress and receives a meaningful result. Together we define the audience and target behavior, then choose the mechanics. Not every project needs a complex game; sometimes a short interactive scenario is more useful.
Quiz and interactive
Tests, quizzes and product selection through answers. They help explain the offer and involve the visitor in getting to know it.
Tasks and achievements
Sequence of actions, progress marks and rewards. Suitable for training, getting to know the service and returning users.
Points and levels
Clear rules for accrual and use of points. We design restrictions, transaction history and protection against re-charging.
Promotional campaigns
Code registration, competition mechanics and participation pages. We will implement the technical scenario according to the agreed rules of the promotion.
From idea to measurable experiment
Goal and metrics
We determine what we want to change: completion of training, repeat visits or participation in the campaign. Selecting events to measure.
Balance and restrictions
The user must understand the rules. We think through limits, repeated participation, controversial cases and prevention of obvious abuses.
Product Connection
The scenario should continue the experience of the site or brand, and not interfere with the purchase. We subordinate the interface and rewards to a common task.
From task to result
Determine the goal
Specify the audience, action and limitations of the project.
Designing mechanics
We describe rules, scenarios and measurement methods.
We create
We develop the interface and logic, check edge cases.
We launch and study
We collect agreed upon events and outline improvements based on the results.
What you receive
Ready-made interactive scenario, agreed upon operating rules and configured measurements. If necessary, an interface for managing participants and results.
How the cost is calculated
The budget depends on the complexity of mechanics, graphics, personal account, load and integrations. Prize fund, promotion and external services are not automatically included in the development cost.
Submit a task for evaluation ↗Frequently asked questions
Do you need a full-fledged game?
No. Sometimes a quiz, progress or a series of tasks is enough. We choose the minimum mechanics that meet the goal.
Is it possible to embed mechanics into an existing website?
Yes, if its architecture allows it. A separate promotional page with an agreed connection with the main project is also possible.
Who develops the rules of the promotion?
Together we describe the behavior of the system. Conditions of participation, prizes and legal registration are approved by the organizer; the technical implementation follows these conditions.